The Brand

BUILDING THE BEST FUNCTIONAL MOST LOVED NATURAL HAIR CARE BRAND FROM KENYA

This is the story of a woman of faith.

"Hello. I am Mkamboi Mwakale, the visionary and the current custodian behind the brand SARU. I was among the pioneers to formulate Moringa Oil infused products after discovering the notable virtues of Behen Oil and its efficacy to offer long-lasting moisture benefits. This was a discovery by chance when I met a lamenting Moringa farmer in my countryside home while my daughter and I were enjoying a cup of Moringa tea. Moringa tea had become the norm in our house when I chanced upon it while trying to boost my daughter's immune system in order to fight serious bouts of flu that kept her out of school. I hated the antibiotic that was being prescribed.

However, the farmer whom we had just met was perturbed that people knew about the benefits of Moringa yet he hardly enjoyed any economic benefits as its farmer. He simply lacked market access, and this conversation aroused a curiosity in me as I sought to offer a solution to the farmer. My faith told me there was something God was leading me to, and I chose to lean on God's guidance. I started extensive reading and research on every material I could find about Moringa.

Armed with this knowledge, I sought to learn how I could explore value addition to Moringa oil and be part of the solution for the Moringa farmer. I named the brand SARU, which is a native name in TAITA and means the organic manure that farmers can use for healthy crops. I believed that if I use my inspired Moringa-infused formulations, then I'd be adding SARU to my hair. The result?  Healthy, gorgeous hair!

Today, this journey of faith has become SARU's strength, shaping the success of each formulated product to be a game changer, as proven by the many testimonials we receive from our customers. More than just its organic manure meaning, this name is a reflection of our past and future. We promise you incomparable products, respect, and keeping all things natural and sustainable."

THE VISION
In the early 2000, a conversation had started taking shape in Africa, a time when products formulated with major health risk ingredients were majorly dumped or aggressively marketed in African markets. Majority had been made to believe our hair is unmanageable and we need to use hair straighteners to alter the nature of our hair structure from curly to straight. With growing cases of cancers, people started questioning a lot on what they used on their skin and hair.

"This was the time when I was in college, and I had little knowledge of how to embrace my natural hair if it wasn't straightened. I was tired of the straightening process, especially because my hair was so thick that hairdressers would threaten to charge me double the fees! I slowly began to despise salon sessions. So when the Kenyan market started retailing natural products that could cater to curly hair, I was excited but shocked at the price point. As a college girl, the price points were nowhere near my reach.

That's when I learned all about Moringa Oil, and for me, it was more than just solving the farmer's issue with market access. It was about bringing clean and non-aggressive formulas to many other Kenyan women who were locked out of highly expensive imported brands. I've helped many women learn how to take care of their curls and embrace their hair type, achieving gorgeous, healthy crowns. Women with all sorts of different hair conditions have knocked on SARU's door hoping to find a solution, and we hardly disappoint. We enjoy walking with you for a transformative hair journey.

My signature fro look, which I wear with pride, is an embodiment of what I hope every woman who gets a touch of #Sarulove can experience: BOLDNESS, FREEDOM, AND CELEBRATING OUR UNIQUENESS."

OUR EXPERTISE
Since the beginning, my team and I have been dedicated to developing products adapted to different hair needs and lifestyles. Today, our acquired expertise allows us to offer customized recommendations adapted to your hair porosity, environment, and history.

Whether your hair is subjected to external aggressors like pollution, sun, wind, straightening, or hairline manipulation, or internal factors such as pregnancy, breastfeeding, stress, or tobacco, our range of hair care has something adapted for the seasonality of your needs and lifestyle.

- Mkamboi Mwakale -